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Five monochrome panels of frontline workers using handheld devices: a supermarket colleague in the chilled aisle, a retail assistant serving a customer, a drive-through operator on a headset, a store colleague on a headset checking a phone, and a field engineer at the back of a van.

The future,
put to work.

We work at the beyond: where emerging technology meets the real world. We turn what’s next into what’s useful, creating intelligent, AI-powered solutions for the people at the heart of your business.

Our team has worked with the world’s biggest brands.

Capability now advances by the month. Most frontline tools still change by the year.

We exist to close the gap between what AI can do and what actually reaches your business.

AI’s potential is enormous. On the customer frontline, almost none of it has arrived.

Every boardroom has an AI strategy. Every consultancy has a transformation deck. Every vendor has a demo. But the shop floor, the warehouse and the drive-through are running the same software they had five years ago.

Frontier capability moves quickly. The value reaching frontline teams and their customers does not. Strategy matters — but only shipped, adopted products close the gap.

0M+

frontline workers in the US alone — the largest, most underserved workforce for AI-driven productivity.

~100%

of enterprise software investment has reached the store floor. Without purpose-built products, AI repeats the mistake.

$0.0T

long-term AI productivity opportunity (McKinsey) — yet 60%+ of companies see no significant impact today.

“The technology is ready. The customer frontline is waiting. What’s been missing is a partner who can actually ship.”

A new model for a changed world.

  1. Products, not seats.

    Rebuild the SaaS you rent as a product that's truly yours — just the features you need, customised to how you work, without the per-seat bill.

  2. Shaped to your reality.

    Start from our IP and customise to how your business actually runs — accelerating delivery without starting from scratch.

  3. Frontier, in weeks.

    Co-create new capabilities at the edge of what is possible — with rapid pilots tested in real operating environments.

  4. Outcomes, not hours.

    Use commercial models tied to the value created and the IP leveraged, not people multiplied by rates.

Production-ready AI blueprints.

FrontlineOS

An AI-native operating layer for frontline teams. Integrated with the common platforms and tools — from scheduling systems to SOP libraries — to provide a single, unified view, with voice-first guidance, real-time knowledge and a seamless connection to central operations and the back office.

40%+ frontline productivity.

Explore the product
FrontlineOS — a supermarket colleague on a headset handing a bag of produce to a customer in the fruit and vegetable aisle.

CommerceOS

AI-native commerce that bridges frontline staff, contact-centre agents and customers. Conversational experiences that lift both service and top line.

15–25% revenue uplift.

MarketingOS

A unified marketing intelligence and experience layer — AI-native strategy, campaign, creative and communications across your whole stack.

50%+ cost reduction. 10× faster campaigns.

Three ways to work with us.

Subscribe to a ready-made Blueprint, customise one to your exact needs, or co-create something entirely new at the frontier.

  1. AI Blueprints

    Subscribe & Deploy

    Immediate access to a production-ready product. Fully managed, maintained and continuously improved.

  2. Forward Deploy

    Customise & Accelerate

    Our Blueprints, shaped to your brand, workflows, systems and operating reality.

  3. Frontier Advisory

    Co-Innovate & Pioneer

    New capabilities built with your team at the edge of what AI can do — tested in the real world.

Get in Contact

ATBOS

The AI-native operating system we've built the whole company on, and the reason we deliver faster, at lower cost, and smarter.

One intelligent system runs the entire business — every pipeline, project, decision and delivery, in a single always-current view.

An agentic engine sits at its core — scoping, building, shipping and improving every product we make.

We build smarter, sharper and more consistently than ever — more creative, more innovative, and more informed with every decision.